.webp)
Rise App
The Rise app is a Diet & Nutrition and habit-tracking tool designed to help users build lasting routines and achieve personal growth. It leverages a user-friendly interface, personalized habit plans, and motivational features to make self-improvement accessible and engaging.
Project Type
Side Project
Scope
UX Research, UI Design
Contribution
Research, analysis, product design, design systems, user-testing.
Timeline
Jun '24 - Nov '24
6months
UX Strategy helps execution!
We design for humans. Deep understanding fuels innovation. Rigorous testing ensures excellence.
Generative Phase
Discover the User. Through in-depth research, we uncover the heart of user needs and pain points. By empathizing with our users, we lay a solid foundation for innovative solutions.
Formative Phase
Ideate and Refine. We transform user insights into actionable solutions. By exploring multiple design concepts, we select the most promising approaches.
Summative Phase
Validate and Iterate. We put our designs to the test with real users. By gathering feedback, we refine and optimize our solutions to ensure they meet user expectations.
.webp)
What was i solving?
"
₹157–314 Crore Revenue by 2025
Capturing 1–2% of India’s nutrition market with AI-driven engagement and reduced churn.
The Process
Project size
Project Highlights
Research Execution: Synopsis
Market Research
areas covered in market research including below sections
- Industry domain
- Ecosystem definition
- Business definition
- Business case (problem, size and impact)
Secondary Research: Demographic Study
quantitative areas in demographic classification study
qualitative areas in demographic classification study
behaviours in qualitative influential attributes identified
habits in qualitative influential attributes identified
attitudes in qualitative influential attributes identified
aptitudes in qualitative influential attributes identified
profile structure definition & reasoning carried out
demographic profiles derived
Secondary Research: Comparative Study & Benchmarking
existing products compared
quantitative bench-marking criteria applied to compare
qualitative bench-marking criteria applied to compare
features of existing products compared
number of usability issues identified
most adopted and engaged user mental models identified
Primary Research: Qualitative Influential Attributes Survey
total biases existed in the questions
of the total biases eliminated through reliability check
qualitative influential attributes are validated through a qia survey
responses from qualitative influential attributes survey received
acceptance from the larger audience on the qia survey
Primary Research: Exploratory Survey
macro clusters derived for exploratory survey
micro clusters derived for exploratory survey
survey questions and their choices identified and derived
total biases existed in the questions
of the total biases eliminated through reliability check
exploratory survey participation invitations sent
responses from exploratory survey received
answers identified that connects to the business case
user groups formed and profiles created
responses from all 4 user groups are most-answered
responses from all 4 user groups are unanswered
responses from all 4 user groups are least-answered
Primary Research: User Interview
users onboarded for user interviews
users identified for the main category with open-ended questions
users identified for the buffer category with closed-ended questions
macro clusters identified and derived for the interview questions
micro clusters identified and derived for the interview questions
total number of interview questions derived from the clusters
user interviews conducted
user problems identified and derived from the users' interviews
Primary Research: Causal Survey
root causes identified and derived from the users' problems
total biases existed in the questions
of the total biases eliminated through reliability check
users causal survey conducted to validate root causes
acceptance from the larger audience on the root causes
Sentiment Analysis: User Stories & Sentiments
users stories formed and sentiment analysis carried out
positive expressions derived to support users motivations
negative expressions derived to change users sentiments
neutral expressions derived to solve users frustration areas
Experience Analysis: Mental Model Analysis
new behaviors introduced to solve identified users problem
existing behaviors corrected to solve identified users problem
new habit introduced to solve identified users problem
existing habit corrected to solve identified users problem
new aptitudes introduced to solve identified users problem
existing aptitudes corrected to solve identified users problem
new attitudes introduced to solve identified users problem
Experience Analysis: Unique Ideal Flows Derivation
unique ideal flows are identified
Experience Analysis: Experience Threading Derivation
ideal, pre-condition and post-condition flows derived and threaded
problem-solving flows mapped with frustrations
problem-solving flows mapped with motivations
Thematic Analysis: Affinity Mapping
labels classified as a main navigation to validate with the users
labels classified as a sub-level navigation to validate with the users
Thematic Analysis: Card Sorting (Main & Sub-Menus)
users participated in the open-ended card sorting for creation
users participated in the closed-ended card sorting for validation
Personas: Targeted Users Profiles
personas are defined and detailed out
- Health-Conscious Consumer
- Time-Crunched Consumer
- Budget-Conscious Consumer
- Traditional Food Enthusiast
Competitor Analysis
UX Research delivers value
Project Journey document
User Interviews
Target Segment : 18 to 44 Years.
User groups were refined into the target segment based on problem relevance to business cases, with over 70% agreement in the causal survey on the identified user problems.
Baselined User problems
.webp)
.webp)
.webp)
.webp)
Jobs to Be Done
The essential tasks our users strive to complete, uncovering the Jobs to be done that guide our design solutions to truly meet user needs.
Functional
Jobs
When I make lifestyle changes,
I want them to fit into my busy schedule,
so I can stay organized without feeling overwhelmed
When I look for health advice,
I want to find reliable and accessible nutritional guidance,
so I can trust the information provided
Emotional
Jobs
When I face challenges in my health journey,
I want consistent motivation,
so I can stay committed and avoid giving up
When I plan my meals,
I want to reduce stress and simplify decisions,
so I can avoid anxiety and decision fatigue
Social
Jobs
When I am starting my wellness journey
I want to feel supported and guided,
so I can stay motivated and avoid feeling isolated
Functional
Jobs
When I make lifestyle changes,
I want them to fit into my busy schedule,
so I can stay organized without feeling overwhelmed
When I look for health advice,
I want to find reliable and accessible nutritional guidance,
so I can trust the information provided
Emotional
Jobs
When I face challenges in my health journey,
I want consistent motivation,
so I can stay committed and avoid giving up
When I plan my meals,
I want to reduce stress and simplify decisions,
so I can avoid anxiety and decision fatigue
Social
Jobs
When I am starting my wellness journey
I want to feel supported and guided,
so I can stay motivated and avoid feeling isolated
How might we help individuals living alone plan their meals effortlessly to avoid eating whatever is available?
How might we create a flexible approach to dieting that aligns with users’ cultural and culinary preferences?
How might we simplify the process of managing and following diet charts?
How might we make tracking and achieving dietary fiber goals engaging and achievable for users?
How Might We?
For the Problem statement
Poor dietary habits are significantly decreasing life expectancy in India, reducing the average lifespan that leads to premature mortality risks and increased economic burden.
How might we help individuals living alone plan their meals effortlessly to avoid eating whatever is available?
How might we create a flexible approach to dieting that aligns with users’ cultural and culinary preferences?
How might we simplify the process of managing and following diet charts?
How might we make tracking and achieving dietary fiber goals engaging and achievable for users?
Userflows
Key features which impact Business case were brainstormed to match mental models of matching features of Competitor analysis
Iterating to perfection
Baselined wireframes
Userflows
Key features which impact Business case were brainstormed to match mental models of matching features of Competitor analysis
Iterating to perfection
Baselined wireframes
4 Key flows were baselined based on the below feedback from Moderated Usability Tests with 12 users
Baselined Wireframes
The Wireframes with fixes from Usability Tests helped to guide the Visual design.
Design System
Iterated for Perfection
Continuously refined through usability testing and user feedback to deliver exceptional user experiences.
Dashboard
The Main page where users can see the progress of ongoing Goals, Habits and Upcoming Meals on a daily basis.
/ Menu
/ Heat Coins
/ Notifications
/ Days
/ Consumed Calories
/ Macros consumed
/ Goals
/ Upcoming Meals
/ Habits
Logging Upcoming Meal
Users log meals according to their meal plan, enter the consumed quantities, and get rewarded to motivate them and sustain their progress.
.webp)
/ Food details
/ Start Cooking
/ Log Food
/ Serving Quantity
/ Log as meal type
/ Add
/ Earned coins
/ Consumed quantity & message
/ Add another food
/ Done
Kitchen Way
A bluetooth device which can ease your cooking and tracking needs. A companion to your better diet.
/ Earned Heat coins
/ Success message
/ Continue
/ KW paired
/ Measure Value
/ Confirm
Health Risk Alerts & Meal Plans
Health risk alerts are triggered whenever anomalies are detected in the recorded food intake. Based on these alerts, risks are notified to the user, and personalized meal plans are curated accordingly.
/ Weekly Health Risk Summary
/ Meal plans to offset the Health Risk
/ Consult a Nutritionist
/ Weekly Health Risk Summary
/ Meal plans to offset the Health Risk
/ Consult a Nutritionist
.webp)
/ Weekly Health Risk Summary
/ Meal plans to offset the Health Risk
/ Consult a Nutritionist
Remove
This feature provides personalized alerts about potential health risks based on the user’s dietary patterns and preferences. By proactively identifying and addressing these risks, it empowers users to make informed choices, maintain healthier habits, and work towards improving their overall health and life expectancy.
Cooking
Effortless cooking with bite-sized steps, tailored to your preferred mode, made simple and convenient with Kitchen Way.
/ Instructions
/ Tap to continue
/ Auto play short video in loop
/ Video play time
/ Previous/ Next step
/ Steps counter
/ Cooking Instructions
/ Instructions
/ Tap to continue
.webp)
/ Weigh Ingredient in Kitchen Way
/ Weighing scale readings
/ Instructions
Searching Food
Log your food effortlessly using Image or Barcode Search. Instantly access detailed ingredient information, identify potential allergens, and assess health risk profiles for informed choices.
/ Food details
/ Heat coins
/ Notifications
/ Day selection
/ Calories & Macros breakdown
/ Breakfast, Lunch & Dinner Foods
/ Text Search Food
/ Image Search Food
/ Image Search
/ Bar code Search
/ Search
/ Gallery
/ Search Results
/ Food details
/ Serving Quantity
/ Nutritional information
/ Ingredients
/ Allergen Profile
/ Risk Profile
/ Searchbar
/ Categories
/ Cuisine
/ Meal Plans
/ Suggest by tabs
/ Search Filters
/ Auto suggestions
/ Suggest by tabs
/ Search Filters
/ Search suggestions
/ Suggest by tabs
/ Search Filters
/ Search Results
Logging Habit Progress
Users can log progress manually or via auto-tracking with wearables. Gamified rewards and reflective checkpoints encourage introspection and motivate users to level up toward their goals.
.webp)
/ Day, Week, Month
/ Activity Progress
/ Log Progress
/ Earned coins
/ Streak count & message
/ Continue
/ Progress amount and Size
/ Done
/ Reflection questions
/ Done
Reminder Alarm
Timely notifications aligned with your Meal Plan and Habit Activities, keeping you on track to achieve your health goals.
/ Alarm reminder
/ Alarm details
/ Snooze
/ Day, Year Date
/ Scheduled meals
/ Add Food
/ Alarm details
/ Snooze
/ Heat coins
/ Paired Wearable
/ Day, Week, Month
/ Activity progress
Miscellaneous -Community & Store
The Community is a triple-edged platform comprising the Feed, where users can access learning content and posts from various users and providers. Groups, which enable group chats, activities, and challenges to keep members motivated and earn massive Heat rewards and the Store, a one-stop destination to redeem Heat coins for diet and nutrition products, expert consultations, and lab tests, creating a comprehensive end-to-end ecosystem.
/ Challenge progress
/ Stories
/ Post
/ Active challenges
/ Ongoing Challenges
/ Search Chats
/ Join Groups
.webp)
/ Cart
/ Searchbar
/ Store selection
/ Offer banner
/ On Sale products
Design System
Iterated for Perfection
Continuously refined through usability testing and user feedback to solving all Users Problems.
Onboarding
The AI-powered onboarding flow helps users set goals, select habits, and receive personalized meal plans based on health details or uploaded records.
User Problem 1
Difficulty Following Diet Charts: I struggle to manage my diet from a diet chart.
Solution
Dashboard
The main page shows progress on ongoing goals, which serve as the base for creating habits and meal plans. Visual indicators like progress bars and streak counters keep users motivated, while quick logging options ensure easy tracking.
User Problem 2
Lack of Planning: I do not plan my diet and eat whatever is available, especially when living alone.
Solution
Intelligent Plan
An AI-powered smart suggester that detects cheat meals and recommends a healthier next meal to keep users on track with their health goals.
Solution
Health Risk Alerts
The Main page where users can see the Health risk alerts are triggered whenever anomalies are detected in the recorded food intake. Based on these alerts, risks are notified to the user, and personalized meal plans are curated accordingly. Progress of ongoing Goals, Habits and Upcoming Meals on a daily basis.
User Problem 3
Difficulty in Maintaining Diet: I find it challenging to follow a diet that excludes foods like rice, dal, and roti.
Solution
Adding Healthy Food
Log healthier food alternatives powered by AI, designed to suggest options that closely match the health benefits and flavor profiles of the original choices.
Solution
Habit formation through gamification
Food Tracking: Track Healthier meal modifications, such as balanced portions or nutritious swaps, to promote mindful eating. Reflect on progress through daily logs, and stay motivated with rewards for consistent, healthy choices.
Activity Tracking: Track daily activities, like steps or workouts, with progress logs, streaks, and rewards for consistency.
Business Impact
Spending Wisely = Living Healthier
Solution
Shop from Store
Users can redeem Heat Coins to unlock attractive discounts on products and services or pay for expert consultations, creating a seamless value-driven experience.
.webp)
